founding visions
- - -
The bold rebranding
"With 10yrs in the fashion industry, it was important to reflect and think deeply about what else there is to offer in the drastically changing global industry of fashion. JAEYLU wants to be known as that brazen Caribbean brand."
"With 10yrs in the fashion industry, it was important to reflect and think deeply about what else there is to offer in the drastically changing global industry of fashion. JAEYLU wants to be known as that brazen Caribbean brand."
ABOUT JAEYLU
Spinning gold with needles and threads...
JAEYLU was established in 2010 as the passion project of Sharleen J Lagon who, at the time, was a recent graduate Fashion Design Student and long-time visual artist. In collaboration with siblings Toyla J Lagon as Brand and Business Developer and Jean-Claude E Lagon as Operations Manager, the fashion house was gradually built on the strength of superior quality, unique contemporary designs, and a cultural selling point.